Sure, you read the Wall Street Journal and the Harvard Business Review. You check your email on your Blackberry or iPhone. You may even conduct video conference calls. You’re a CEO, and no stranger to technology.
But are you Social?
The use of social media marketing (SMM) has been leveraged by major corporations as well as grass-roots and non-profit causes. A study conducted by Marketing Sherpa of 70 marketing executives reveals that industry insiders foresee 95% increase in the use of SMM over the next 5 years.
But the folks in the C-suite are scared. Or more accurately, they’re just uninformed. Another poll by Marketing Sherpa revealed that the primary barrier for adopting a SMM strategy is simply lack of knowledge (view chart here).
That’s where we come in. The team at SocialCEO will deliver timely information from around the web and from industry thought leaders on the SMM topics that can help you leverage the power of the social web. Whether you’re a CEO or the owner of a small business or somewhere in between, our information will help you grow.
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